Winery marketing that follows the owner's calendar
Winery marketing is one sequence of small pieces: search results, the Maps listing, a few ads, the website and public reviews, all pointed at adults planning a visit. We plan and run that sequence, and the winery's calendar and tasting-room hours are the inputs that set the order.
Think of a flight set on a board, each small pour taken in turn. Every piece is judged by itself, and a card beside the board records what changed.
One plan that holds the tasting room, the events and the club
The owner or manager of a winery splits the week between the cellar door, the events calendar and the club list. Marketing that treats those as three unrelated errands asks the owner to coordinate everything alone.
As a winery marketing company, we put them in one plan instead. The winery SEO page describes the search side, and the paid ads page for wineries describes the ad side. The pieces share the same facts: hours, event types, the club and the towns that send visitors. When one fact changes, every piece changes with it.
Stages of a visit and the marketing piece that serves each
| Stage of a visit | Marketing piece that serves it | What the winery supplies |
|---|---|---|
| Looking for somewhere to go | Search results and the Maps listing | Hours, the address wording and the offerings of the tasting room |
| Comparing a few tasting rooms | Website pages written for adults planning a visit | The details the owner is comfortable stating |
| Planning a gathering at a vineyard | An events page, plus an ad tied to a date when the owner wants one | Event types the venue offers, from the events manager |
| Considering the club | A club page and a short run of Strategic Content Assets | The club description, from the club manager |
| After the visit | Public reviews requested from visitors | Approval of every reply that goes out |
| Planning a return trip | Season-led pages for release weekends and harvest season | The calendar for the season ahead |
Six pieces on the winery marketing board
- Search
Search results for the tasting room
Pages for the tasting room, each event type and the club, written for adults who are searching with a visit in mind.
- Maps
The winery's Maps listing
The Google Business Profile is kept in step with the website so the two tell the same story.
- Ads
Ads tied to dates on the calendar
A release weekend or a club enrollment window can carry an ad of its own, aimed at adult audiences and approved by the owner.
- Website
A website with a page per stop
The tasting room, events, club and towns each have a page, and the contact page is easy to find from every one.
- Reviews
Public reviews after a visit
Visitors are invited to post reviews after a tasting or an event. The owner approves each reply.
- Monthly card
A written record of each month
The card lists what changed on the site, the listing and the ads, so the owner can read the plan in a few minutes.
How the seasons of the winery calendar set the order
The calendar belongs to the owner. Spring opening, release weekends, harvest season and holiday weekends each ask for something different from marketing, so we ask for the dates early and build around them.
A date that needs a page gets the page first. A date that needs an ad gets one ad, built for that date alone. The monthly writing, our Strategic Content Assets, follows the same calendar, and how winery content is planned explains what those pieces cover.
From the first read of the site to the monthly card
Read the winery as a visitor would
We go through the site, the Maps listing and the search results the way an adult planning a trip would, and write down what is missing.
Set the calendar with the owner
Opening dates, release weekends and event types go onto one page of notes that both sides keep.
Build the first pieces in order
The tasting-room page and the Maps listing come first, then events, the club and town pages as the calendar asks for them.
Review the card together
Each month the card shows what was added or changed, and the owner decides what the next piece should be.
Beliefs about winery marketing worth setting down
Overheard at the tasting barMarketing a winery means starting with ads.
What a closer look findsSearch pages and the Maps listing come first because they are the pieces a visitor meets before anything else. Ads are added later, one platform at a time.
Overheard at the tasting barA good website makes the Maps listing unnecessary.
What a closer look findsA visitor on a phone often meets the map before the website, so the listing needs the same care as the pages.
Overheard at the tasting barReviews belong to a different project from marketing.
What a closer look findsA public review is part of what a visitor reads before choosing a tasting room, so it sits on the same card as the rest.
Ads, platform rules and the owner's approval
Alcohol is a restricted category on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), and the rules also differ by state and by country. Ads for a winery are aimed at adult audiences. The owner reads the platforms' current rules and the state's rules, and approves every statement before anything runs. We do not advise on, or state, what any platform or state allows.
The same goes for anything a page says about the winery's paperwork or standing: that is the owner's decision. The winery Google Ads page shows how one platform fits into the plan, and the ad budget is the owner's, billed by the platform to the owner's card.
Questions about hiring a winery marketing company
Does winery marketing include a website?
Which piece of the plan starts first?
Who approves what the marketing says?
How do reviews fit a winery marketing plan?
Can ads be added after the search work is under way?
Put the calendar on the table
Tell us about the next release weekend or event through the form, and choose a half-hour for the CEO to call back.
Which part of the winery needs people first?
Think of the visitors you want more of: tasting reservations, events or club sign-ups, and the towns they drive in from. Please keep guest names and private details out of the note.
Start with one call about your cellar door
On the call we choose what the winery needs first: a page for the tasting room, one for events, one for each town that sends visitors, or ads for a release weekend. Beginning carries no extra charge, and nothing you sign locks in a later month.
The glass filling below is only a drawing and promises nothing about visits or sales.