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Winery paid ads management for weekends, events and the club

Paid ads for a winery are written for a date: a release weekend, a harvest event or a club enrollment window. We build them, run them on Google, Bing and Meta, and tally the calls and form requests each one produces.

Alcohol is a restricted category on those platforms, so every ad is aimed at adult audiences and is held until the owner has read it.

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One ad, one weekend

Why winery ads are tied to a date and a landing page

On the flight board, paid ads are the dated pour. One ad is set to one occasion and sends the reader to a landing page written for that occasion, so a release weekend ad lands on the events page and a club window ad lands on the club page. When the date passes, the ad is paused and the page stays.

Each platform restricts alcohol advertising, and the rules also differ by state and by country. The owner reads the platform's current rules and the state's rules, and approves every statement, before an ad runs. We do not say what any rule says, and we do not publish a line the owner has not signed off.

The ad budget belongs to the owner and is charged by the platform. Our management fee covers the building, the watching and the monthly card, and platforms are added one at a time. Search pages that support the ads are described on the winery SEO page.

The three platforms a winery can add, one at a time

Start with one and add another when the calendar asks for it.

Stray errands the winery ads are kept away from

Words connected to wine show up in searches that have nothing to do with a visit. We list them and block them.
Stray errandWhy the ad stays awayHow it is kept out
Glassware shoppingThe searcher wants an object, not a tasting roomThe phrase is added as a negative keyword
Job seekersThe errand is employment, not a visitHiring words are blocked before launch
Recipe searchesThe searcher is cooking, not planning a tripRecipe words go on the block list
Restaurant or retail-store errandsA shop or a dining room is a different destinationStore and menu words are blocked
Towns the winery does not serveThe winery serves visitors from nearby townsThe ad is limited to the towns on the list

How one ad moves from the calendar to the card

  1. The date is chosen

    The owner or the events manager names the occasion and the landing page it should point to.

  2. A draft goes to the owner

    Ad lines, keywords and the block list arrive as a draft. The owner reads them next to the platform's current rules and the state's.

  3. One platform opens first

    The account is created in the owner's name and the owner's card is attached. The ad goes live on that platform alone.

  4. The card records it

    At month's end the card lists the spend each platform reported and the calls and form requests tied to the ad, so the next date can be planned from facts.

What the owner has ready before the first ad

  • The date and a plain description of the occasion
  • The landing page the ad will point to
  • A budget set by the owner for the platform
  • A card for the platform to bill directly
  • The platform's current alcohol-ad rules, read by the owner
  • The state's rules on this kind of ad, read by the owner
  • A person at the winery who answers the calls and form requests

Nothing in this list is advice about what a rule says. It names the reading that stays with the owner.

Three beliefs about winery paid ads, answered

Overheard at the tasting barPaid ads make the search pages unnecessary.

What a closer look findsAn ad needs a landing page to send the reader to, and that page is the same kind of search page the winery SEO work builds.

Overheard at the tasting barThe management fee covers the click budget.

What a closer look findsIt does not. The budget is the owner's and goes straight to the platform, while our fee is a separate monthly line.

Overheard at the tasting barAn ad can run first and be read afterwards.

What a closer look findsAlcohol is a restricted category, so the owner reads the rules and approves the wording before the ad is switched on.

Paid ads plans for a winery, priced by the number of platforms

Every plan includes the same work. Only the platform count changes the price, and the click budget is the owner's, billed by the platform.

Included no matter how many platforms run

  • The login to every ad account is handed to you at the start and stays with you if we part ways
  • Ad text and keywords come to you as a draft first, and nothing launches before you have read it
  • Searches unrelated to a visit, such as glassware shopping or job hunting, are blocked as negative keywords
  • Alcohol is a restricted category with Google, Bing and Meta, so their current rules are read before launch and you check them against your state and your products
  • Each click is paid for through the platform, on your card, and our fee appears on its own
  • A summary each month of calls, form requests and spend for every platform

  • One ad platform

    $895/month

    Pick Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram) and that single platform is managed.

  • Two ad platforms

    $1,595/month

    Two of the three, paired as you choose: Google Ads, Bing Ads (Microsoft Advertising), Meta Ads (Facebook and Instagram).

  • Three ad platforms

    $2,295/month

    Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all work for the winery together.

Every price is per month. Ad budgets go straight to the platforms and are never part of what we charge. A winery that already has a website can switch the website lines off on Gold and Platinum.

Questions about winery ads and the owner's part in them

Can ads be aimed away from searches that are not about visiting?
Yes. We build a block list of stray phrases, such as glassware shopping and job hunting, and it grows as the monthly card shows which searches the ads reached.
Do you decide who sees a winery ad?
We choose audience settings that aim at adults near the winery, and the owner approves them. The platform makes its own decisions about where an ad appears and what it restricts.
Does a winery have to run every platform?
No. One platform is the entry point, and the second and third are added only when the owner wants them.
What does an ad point to?
A landing page for the event, the tasting room or the club. Pages like these are covered on the winery lead generation page.
Does the winery sign a long agreement for ads?
No contract applies to ad plans, and the owner holds the logins throughout.

Name the date you want an ad built for

Write to us with the release weekend, harvest event or club window on your calendar, or pick a half hour for Ross Cohen to call.

Which part of the winery needs people first?

Think of the visitors you want more of: tasting reservations, events or club sign-ups, and the towns they drive in from. Please keep guest names and private details out of the note.

Tell us about the winery and its next busy weekend

Say which part of the winery needs more visitors and which towns you draw from. A few lines will do.

Choose a day, then a half hour. At that moment the number you gave above rings, with our CEO Ross Cohen on the line.

Pick the hour for the call

The hour you choose is written out here.

Offered starts are weekday half hours, written out in whichever zone the box above is set to.

Start with one call about your cellar door

On the call we choose what the winery needs first: a page for the tasting room, one for events, one for each town that sends visitors, or ads for a release weekend. Beginning carries no extra charge, and nothing you sign locks in a later month.

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The glass filling below is only a drawing and promises nothing about visits or sales.